RATIO DECIDENDI Research & Advisory · London
Selected work

Engagements we can talk about

A sample of the work we've delivered across media, data and infrastructure. Much of our work is confidential.

News Corp

Media

News Corp is the parent company of The Times, The Sun, Sun Bets and a range of other media activities. Ratio Decidendi helped News Corp with its market proposition, advising on developments across different markets and analysing rival product propositions.

Experian

Data & Credit

Experian is a market-leading credit and data agency. Ratio Decidendi helped Experian better understand its customers: we designed a customer survey and conducted deep-dive interviews with key B2B customers, supporting the creation of a company-wide strategy.

KAO DATA

Infrastructure · Fundraising

KAO DATA is a technology start-up building a state-of-the-art data centre near London. Ratio Decidendi helped KAO DATA raise funds from new and existing investors through an investment pack focused on the market environment and KAO DATA's business model.

Outcome: £6.3m raised from new and existing investors
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